Allu Arjun’s ‘Varudu’ is gearing up for its release by the end of the month and the movie has already created hype among the audiences. It is known that IKON Entertainments has earlier bagged the USA, Canada theatrical screening rights and Overseas DVD rights at a record price and now, if the reports are to be believed, the satellite rights of the film were sold at Rs 3.5 crores.The shooting of the film has been completed except a song. The story is all about a 5 day marriage ceremony and Bhanu Mehra is making her debut as a heroine opposite Allu Arjun. Tamil hero Arya is playing a negative role in the film.
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