'Ala Modalaindi' debut director Nandini Reddy is an ideal example of why she is alone rated as 'Lady Boss' in TFI. Success or failure of a film is not single handedly determined by a thumb rule based on the content or star cast. 'Ala Modalaindi' doesn’t have both of them and market intellectuals are scrutinizing on best reasons that helped the film generate such a big hit talk.
Of all the recent releases 'Golkonda High School' is also a well made film with low budget and good content but revenues are shockingly below the breakeven. The check list where Nandini Reddy scored maximum for 'Ala Modalaiani' is the timing of release. While Indraganti loosely released GHS in competition with big films of Sankranthi, Nandini Reddy took a week of time studying the busy market and then 'Ala Modalaindi' had a simple, straight and single release for that week with no competitors. Though Nandini Reddy’s expertise in direction is not down rated but she bowled the GHS team with selection of release time. Folks…winning the toss is a key to win the match.
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